A Study on the personal factors Influencing Nigerian Consumer Buying Behavior
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important. The research seek to study the personal factor influence on consumer buying behavior in Nigeria which comprised of three subfactors; Age, Occupation, Economic status as the independent variable which when satisfied would lead to understanding consumer buying behavior. the objective of the research is to Study the personal factors influencing consumer buying behavior specifically in purchasing products and to provide insight into understanding the extent to which personal factors influence consumer buying behavior. Relevant literature(s) were also used to establish opinions and supporting works of several researches to the importance of the research. primary data were collected through the use of structured questionnaires and data was analyzed using statistical package for social science (SPSS). Other tools like frequencies, bar-charts and percentages were used to analyze data. the results and findings as shown in the paper solved my research questions completely, and accurately. the result showed that Age, economic status, the combination of both and occupation and economic status had higher influence in consumer buying behavior The specific aim of this research is to show the sellers what personal factors influence buyers choice of goods, and this should make them know exactly what strategy to follow, to satisfy consumers buying their product. The research was not a particularly easy research, because if had a lot of stressful work of handing out questioners while trying to explain vividly to each person how they should follow up in answering the questioners to make the research more and more accurate.
Related Project Materials
THE USE OF RADIO BROADCASTING IN RURAL DEVELOPMENT
Abstract
Rural development of my kind in any place can only be meaningfully achieved through a well – planned and...
SOLID WASTE SEGREGATION AS A STRATEGYFOR IMPROVED WASTE MANAGEMENT IN AMAC, ABUJA.
Abstract
Solid wastemanagement is an established environmental health challenge in most societies. The heterogeneousnature of municipal...
ASSESSMENT OF ENTREPRENEURSHIP COMPETENCY REQUIRED BY BUSINESS EDUCATION STUDENTS IN MANAGING SMALL SCALE ENTERPRISES IN PORT HARCOURT METROPOLIS
BACKGROUND OF THE STUDY
Entrepreneurship is currently recognized as a crucial component of a cou...
THE EFFECT OF FULANI HERDSMEN CRISIS ON FOOD SECURITY IN NIGERIA
Background to the Study
Food insecurity and armed conflict are two major problems that have aroused the attention...
INFLUENCE OF STAFF ATTITUDE AND INFORMATION FLOW SYSTEMS ON HEALTH MANAGEMENT SYSTEM IN GENERAL HOSPITALS IN NIGER STATE
ABSTRACT
The general aim and objectives of the study is to establish the influence of staff attitudes and information flow systems in Hea...
THE IMPACT OF INTERNET IN THE LIFE OF NIGERIAN’S YOUTH
ABSTRACT
This study as a matter of fact appreciate the splendid impact of internet in the life of Nigerians’ yout...
A CRITICAL SURVEY OF INTERNATIONAL TRADE AND ITS IMPACT ON POVERTY REDUCTION IN NIGERIA
BACKGROUND OF THE STUDY
Poverty has been on the rise in the Nigerian economy for the past two decades,...
TECHNOLOGICAL ADVANCEMENT AND PSYCHO SOCIAL ISSUES AS DETERMINANT OF ACADEMIC PERFORMANCE
TECHNOLOGICAL ADVANCEMENT AND PSYCHO SOCIAL ISSUES AS DETERMINANT OF ACADEMIC PERFORMANCE
Abstract
...INFLUENCE OF WORK-LIFE BALANCE ON THE PSYCHOLOGICAL DISTRESS AMONG NURSES IN OSUN STATE.
Abstract
The Nursing profession has been known to be an integral part of the health care system, they are needed in all stages and levels...
ASSESSMENT OF DIGITAL LITERACY SKILLS OF FACULTY MEMBERS FOR TEACHING IN LIBRARY SCHOOLS IN FEDERAL UNIVERSITIES OF NORTH-EASTERN STATES, NIGERIA
Abstract
This research investigated the digital literacy skills of Faculty Members in the Department of Library and Information Science i...
